BC 30- BURN OUT CANCER

Project Giving Back: SEMA 2017 — Fighting Cancer with Horsepower

For the 2017 SEMA Show, Finish Line Speed Shop and our ongoing initiative, Project Giving Back, took on a cause that has touched nearly every life—the fight against cancer.

That year, we built a full custom GMC C-30 Dually to raise awareness and support cancer research, with proceeds benefiting the Fred Hutchinson Cancer Research Center in Seattle, WA—one of the most respected institutions leading the charge in finding a cure.

A Personal Mission

For Lyon McClenahan, owner of Finish Line Speed Shop, cancer isn’t just a statistic—it’s part of his story. At only eight years old, Lyon lost his father, Tom McClenahan, to complications from brain cancer. Tom was just 34.

One of Lyon’s favorite memories of his dad says everything about the grit and determination they both share. As a teenager, Tom crashed his father’s 1958 Ford truck. Rather than give up, he taught himself bodywork and paint—and restored the truck to a stunning candy apple red. That truck became Tom’s pride and joy, and it’s no surprise Lyon went on to become a self-taught builder, visionary, and entrepreneur himself.

Sadly, Lyon and his wife Jennifer, like many others, continue to see family and close friends battle cancer. The 2017 build became a tribute to all those fighters—past, present, and future.

Real Stories, Real Fighters

Dana Colon
At 33, Dana was diagnosed with breast cancer. With incredible strength and the support of her family and friends, she beat it. But the battle wasn’t over. At 41, she was diagnosed with a different form of breast cancer—and beat it again. By 44, cancer returned once more. This time: stage IV. Doctors say Dana will never be cured, but Dana refuses to be defined by her diagnosis. She radiates positivity, lives fully, and inspires everyone who meets her. Her motto is real: #FightLikeDana.

Kevin Veach
Diagnosed at 40 with Multiple Myeloma, also known as Kahler’s Disease, Kevin endured months of pain before walking into the ER at Swedish Hospital in Seattle—desperate for answers. What followed was a shocking diagnosis usually reserved for people over 60. Since then, Kevin has undergone a stem cell transplant, defied expectations, and continues to inspire his loved ones with his drive, humor, and strength.

Benny Jensen
In January 2008—his senior year of high school—Benny was diagnosed with stage 3 Hodgkin’s Lymphoma. He began chemotherapy immediately, finishing his final round on his 18th birthday. After radiation and remission, Benny emerged stronger and more grateful than ever. He credits his strength to his now-wife Melanie and their family. Despite being told he’d never have children, Benny and Melanie welcomed a perfectly healthy daughter into the world—proving doctors wrong once again.

Tina Jensen
Benny’s mother, Tina, faced her own battle when a lump discovered in July 2016 led to a diagnosis of Stage 1 Ovarian Cancer. Thanks to early detection, surgery was successful, and no further treatment was needed. For a family already seasoned in facing this disease head-on, Tina’s outcome was a rare and welcome relief.

Building the BC-30

In honor of these warriors—and so many more—the team at Finish Line Speed Shop built the BC-30, a bold and beautiful 1970s GMC C-30 Dually that made its debut at SEMA 2017.

Benny, his brother Marcus, and his best friend Shane spent countless hours helping us bring the BC-30 to life. Their hands, hearts, and dedication made this build more than a truck—it became a symbol of survival, support, and strength.

More Than a Build

Tom, Dana, Kevin, Benny, Tina—their stories represent millions. Every life touched by cancer is a reminder of why awareness and research matter. Without funding, science stands still. But together, we can drive change.

Driving Toward a Cure

Project Giving Back is more than tradition—it’s a movement. Every wrench turn and weld on the BC-30 was a tribute to those fighting the fight. Through awareness, action, and horsepower, Finish Line Speed Shop is proud to stand with the cancer community in the journey toward a cure.